A new recruitment agency committed to ethical employment has recently launched with naming and branding by ASHA. Called Hooray, the new company is based in Cheltenham and will initially focus on building a client base in Gloucestershire and the area around the M5 corridor. Using a distinctive word mark supported by a bold colour palette, the new identity highlights the celebratory feeling that goes with finding a new job. A wide range of typographic styles is used to deliver a series of helpful insights for potential candidates and clients. The brand has been applied in print and online.

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