The heatwave of June and July has made 2018 an unforgettable year, and this is especially the case for Jude’s ice-cream following the successful launch of their new Vanilla Clotted Cream flavour.

“The weather has been fantastic for new flavour launches,” says managing director  Chow Mezger. “Normally it can take up to a year to establish a new flavour with shoppers. However, our new Vanilla Clotted Cream variety is already challenging Salted Caramel for the top spot.”

The Hampshire-based ice-cream maker reports that they have sold four times their standard volume of their hugely popular salted caramel ice cream in the last two weeks – but even this may be surpassed by sales of the new flavour. With the barometer set fair, team ASHA have their spoons at the ready!