Launching today, Build Sound Minds gives parents information, tools and tips to promote good mental health and to help their children – and themselves – deal with the stresses and strains of growing up today and tackling issues such as  anxiety,stress, loneliness and self-esteem.

Action For Children works with over 300,000 children, young people and families each year. It offers a range of activities, products and services specifically developed to promote young people’s mental and emotional wellbeing.

Agency ASHA has been working closely with Action For Children to develop a new overarching campaign, Build Sound Minds, to promote all their mental health products and services. The programme will continue to roll out into next year, with other resources and services available, specifically developed to tackle the issues facing young people struggling with current pressures.