When BPE Solicitors approached us they were a small local firm looking to expand into a larger, regional player.
In an industry that has been, and still is to a certain extent, seen as traditionally corporate and clinical, our generative idea focused around celebrating the individual, and the benefit that has for understanding different client worlds. This thinking informed our creation of a corporate identity and advertising campaign that successfully raised the profile of BPE, and communicated the idea of a group of talented and specialist individuals.
The straight talking advertising campaign we created successfully raised the profile of BPE and they reported increased business with the corporate department reporting their best year ever in 2007.
Our Critical Thinking has stood the test of time; despite changes in the leadership at BPE, they are still trading on the idea of their people making the difference and have retained the logo we created for them.