As part of the plan for getting employees on board with the change from British Energy to EDF Energy, EDF commissioned us to conduct our Nimbus programme.
Through a series of workshops with the EDF brand strategy team we identified the ways in which photography could be used to express the EDF brand. By articulating how the brand attributes could be communicated through photography, we then created photographic briefs for the training course. With the objective of actively involving people within British Energy in the changeover to the EDF brand, we trained 36 people from British Energy in the art of photography and expression of the EDF brand through this medium. As a result of the course 12 ‘official photographers’ were selected for the ‘cake and conversation’ events that EDF had organised for the launch day across 10 different locations.
At the end of changeover day, the 12 photographers (now formally part of EDF) returned 2,000 images to ASHA on USB sticks. A rolling Powerpoint presentation was created using these images and this was played in the reception areas across the country on the following working day to celebrate the launch.
From over 3,500 images taken during the course, 800 were selected for the EDF Image bank.